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Your Actions Today Set You Up For Tomorrow

Can you believe it? 2024 is not just knocking at our door; it's barging in like it owns the place. But amidst the holiday madness, the kids on break, and life in general, how do we prepare for the new year?

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General

Maximizing Your “Virtual Storefronts” To Dominate Your Competition

There are “offline” sales and “online” sales and in the world of Real Estate the two are now officially merged and intertwined. The most effective Real Estate salespeople (Realtors, Lenders, Attorneys, etc.), positioned to dominate in the next few years, will invest their time and resources immediately and/or continuously in these two sandboxes.

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Stop The Scroll With Irresistible Content Hooks

The key to any piece of content is THE HOOK / HEADLINE. This is the 80/20 balance of content writing. Get the hook right and you’ll capture attention and have people engage with your content. If they’re scrolling, and the hook isn’t right, the rest of your content won’t matter.

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Open House Follow-Up – The Right Way

You’ve just completed an awesome open house and used my tips from last week to make a ton of connections and generated new leads – CONGRATS! But if you stop there, you just did a lot of work for nothing. It’s all about the follow-up! Here’s the framework for the perfect open house follow-up:

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Quality Conversations: Master This Skill For A Full Pipeline!

Are you having quality conversations to generate more business? Quality Conversations (QCs) are a key tool – I would say THE key tool – for any salesperson. It’s something I’ve been talking about with my team quite a bit. In fact, we are monitoring the number of QCs we have with both our referral partners and with our circle of influence and database clients each week.

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Let’s Get Reel

That’s not a typo. Here at CrossCountry Mortgage, you may have heard us say we’re “Getting Real in 2023”! But by “real,” we also mean REEL. Yes, Instagram reels. It’s all the rage. All the “kids” are doing it. And if you’re rolling your eyes at me right now, that’s too bad. This is where the people are and this is a fabulous tool to increase your social engagement and therefore, your business!

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The Secret To Personal Branding Success As A Real Estate Professional

Crafting your USP is one crucial (but often overlooked) step when creating your personal brand as a real estate professional. It’s not enough anymore to just brand yourself as a real estate agent!

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Work on the Business & Win More!

Of course, we know that personality and drive will take you FAST - but what really takes you FAR? Your charm may help you win, but do you know what’s equally important? PROCEDURE. So, what does that mean?

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Unlocking Mortgage Options With a Soft Credit Request & Review

When it comes to reviewing your mortgage options & getting pre-approved, the last thing you (or your clients!) want to hear is that your credit will undergo a “pull.” It can sound awfully invasive and intimidating! And oftentimes, leaves you worried about the potential impact on your credit score.

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The Components Of Successful Goal Setting

We learned long division, geography, world history… but this certainly should have been in the curriculum. Setting GOALS and building the roadmap of how you’re going to achieve those goals is a fundamental tool to success in business and in life!

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