9/12/2024

The Power of an Outside Voice

A lesson from Jon Gordan.

“Jon, never underestimate the power of an outside voice.”

A CEO shared these words with me after I had just spoken to his company.

“We brought you here to reinforce our message,” he said. “Our folks get tired of hearing us say it but when it comes from an outside voice it’s new, fresh and exciting.”

I knew exactly what he was talking about.

Even though I’m brought in to speak to some of the biggest names in sports and business, when my kids were growing up, they had little interest in hearing what I have to say. From what many parents tell me on my travels, I know I’m not alone.

So, when my kids were young, besides writing inspirational messages on whiteboards in their rooms, I utilized outside voices to reinforce the message and principles I wanted to share with them.

I still utilize outside voices today! I have found coaches, tutors, mentors, experts, etc. to encourage, coach, teach, push and bring out the best in my children.

I also give them books to read by others and share inspiring YouTube videos and messages from role models, such as Ed Mylett, Cori Close, Erwin McManus, Christine Caine and other inspirational people.

And it's exactly why we put on events like Day of Development, where we teach powerful principles and strategies on positive leadership, mindset and teamwork that give you the competitive advantage. 

There's something about the power of an outside voice. I want to encourage you to use outside voices to share and reinforce important principles and messages with your team at work and at home.

I will do all I can do to support you by continuing to write books, give talks, offer trainings, share on social media and provide even more resources to be an outside voice for you and others. I know it's my purpose and I'm glad to be of help since no one will listen to me at my home.

But please know there are many outside voices and I encourage you to find the right people and resources to share with your team at work and home. Be intentional and keep it up.

Sometimes, it may not seem like they're listening, but they are, and it only takes one voice to create a spark that transforms someone’s life and work forever.

There's the power of an outside voice – and you can start tapping into one today!

- Jon Gordan