MATT’S
MESSAGING

Matt believes that if you want to increase your rewards in business and in life, you simply increase your service to your customer and always add value.

Matt firmly believes in the value of strong mentorship within the industry, as mentorship played a big role in his personal success. He often says, “If you want to be number one, find someone who has done it themselves and learn from them.”

Matt’s experience and depth of knowledge on both the mortgage and real estate industries have made him a trusted source for education and commentary. As the nation’s number one mortgage originator for most closed loans in 2023, Matt and his team at CCM provide unwavering focus on providing a better value proposition and smooth experience for partners, real estate agents, and borrowers.

The Matt Weaver Team’s 4 Pillars of Value have been designed and proven to increase agents’ sales, productivity, and efficiency. Pillar IV is growing together, providing real estate partners with cutting edge concepts throughout every market cycle to keep them far ahead of the masses. It begins with deliberate thinking, married with creativity to identify what will serve customers at the highest level. He doesn’t accept the status quo, and neither should the partners he serves.

Effective August 17, 2024, the Buyer Broker Agreement will become an industry standard. Homebuyers will now be required to hire agents via broker agreement, which will be challenging for agents who do not know how to present themselves, their services, and offerings effectively.

Matt breaks down these changes in ways that show why this may be the best time for agents. Matt has tools and insights to teach agents the art of presenting, allowing them to effectively convey their story and value to buyers, and succeed at an even higher level than before.

The mortgage industry has historically lacked a clear, concise pre-approval process. The best way to address homebuyer affordability challenges is through a thorough pre-approval system, providing buyers with an accountable roadmap that educates and empowers them on their path to purchase.

Matt’s philosophy of “Every buyer counts” leaves no stone unturned with a thorough and accountable pre-approval process that operates 7 days/week, 8 a.m.-9 p.m., 364 days per year. Real estate agents and their buyers are taken care of every step of the way.

Matt also helps agents understand how important their role is in determining a buyer’s interest rate and teaches them how to negotiate with sellers to get credits at closing and reduce the buyer’s interest rate to that of 2021.

In a transitional market, some listings receive multiple offers while others see minimal activity. For listings with little activity, Matt educates and partners with agents to help their sellers move inventory with the same strategies builders use. After helping over 30,000 families purchase a home, Matt understands what is most important to a buyer and uses this expertise to help agents sell listings faster.

Scaling a consistent business requires a scripted process from the first customer call to closing. This consistency allows agents to measure what works and what doesn’t, ensuring a reliable approach to selling as much real estate as possible.

Matt has designed a scripted, scalable process for his own mortgage practice. Created in 2010 and used to this day, it has allowed him to serve more clients on his way to becoming the number one originator in the nation for most closed transactions.

With the upcoming NAR Settlement changes set to take effect, buyer agents will need to know how to formally present their value in order to be hired via a buyer-broker agreement. Matt teaches agents how to create, formalize, and present their buyer proposal. His credibility is based on 25+ years of experience, working with tens of thousands of buyers, leading to his ranking at the top of his industry for 4+ years. Examples include how to demonstrate credibility, hone negotiation skills, create a unique value proposition, and educate buyers about what to expect throughout the homebuying process.

When a homebuyer finds the right home, the agent’s job is to eliminate competition and secure better terms. The 7 Elements of a Winning Offer, developed in 2010, has an unmatched winning record, helping clients secure the most offers accepted from 2020-2023.

Every presentation is a performance, encompassing persuasion, storytelling, scripting, rehearsing, value propositions, and professionalism. Mastering these skills can lead to higher success in real estate. Insights from a 27-year study of top presenters can help agents refine their buyer broker presentations.

Clients want to feel important and value the unique aspects of an agent’s service. Matt has identified value propositions agents can use that address the most important concerns for both buyers and sellers, according to NAR research. This includes the home search process, negotiation techniques, interest rates, and market knowledge. Matt teaches agents how to provide solutions to these challenges, increasing their value to customers they wish to serve.

Matt shares strategies to outpace industry declines, such as increasing production, identifying competitive advantages, and maintaining a winning mindset. Key points include developing a scripted process, proactive thinking, building and leading a team, and continuous self-improvement. He emphasizes the importance of having fun, thinking big, and avoiding complacency.

See published article (National Mortgage Professional) on these 10 topics.

Matt Weaver has become the number one originator at every company he has been a part of during his 27-year mortgage career, transcending interest rate environments and market cycles.

His most recent accomplishments include being #1 in the state of Florida for a 4th consecutive year, and #1 in the nation for most closed transactions. Over this 4-year span, originators experienced interest rates from record lows to the highest in recent history.

He begins with a winning mindset and stays relevant through his unorthodox approach and disruptive thinking.