Create Conversations Using Zestimates
Use Zestimates as a tool to open the door to new possibilities.
We all know that Zestimates, for the most part, are inaccurate. Love them or hate them, they’re (unfortunately) here to stay.
Might as well use it to our advantage!
DO THIS.
Reach out to all of your former clients or hot leads via text or e-mail. This will tee things up for a great conversation.
Here’s how it works.
- Choose a Homeowner from your database
- Search for their property on Zillow
- Screenshot an image of the Zestimate/Send a link
- Send the image via text with a message similar to this “I have some thoughts on this. What’s your take on this valuation?”
Zillow indicates that Zestimates have a median error rate of 3.2% for listed homes and 7.5% for those off-market. With the National Association of REALTORS® stating the median home price in the U.S. for August is $407,100, this means Zestimates could deviate by roughly $13,000 for homes on sale and about $30,500 for those not listed.
You have the expertise to provide a more accurate valuation for them. By sharing recent comparisons, suggesting enhancements, and understanding homeowners’ needs in real estate, you can set yourself apart!
See below for sample text and e-mail scripts to follow!
Sample Text Script:
Sample E-mail Script:
Subject Line: “Before you carve the turkey….”
Hi Dani,
This may not be for you, but if I could sell your home for 7-10% more than your Zillow Zestimate, would you consider selling before the end of the year?
If this interests you, let’s connect.
-Katie (your agent)
(insert photo or link of Zillow Zestimate)
This strategic approach doesn’t cost a thing! It emphasizes your knowledge, sparking discussions about property values and market trends!