7 Secret Gems To Dominate Real Estate
Luxury real estate is a highly competitive industry and standing out can be challenging.
However, there are several “secret” gems that can help Realtors dominate the luxury real estate market.
After interviewing and studying multiple Top Luxury Realtors in our area, here are 7 gems to their
success:
1. Join a Luxury Agent’s Team
The best way to accelerate success is to join success. Joining a luxury agent’s team is an excellent way to gain valuable experience and knowledge in the luxury real estate market.
By joining a luxury agent’s team, Realtors can learn the ins and outs of the luxury real estate market, gain exposure to high-end clients, and learn how to market luxury properties effectively.
The key though is that getting in is not a cakewalk. If you don’t bring something to the table already, an established Luxury Agent is not just going to bring you in.
In the book: How To Get a Meeting with Anyone by Stu Heinecke, he discusses proven ways to gift “whales” in order to make an impression. This tactic, amongst many more, can get your foot in the door to joining a luxury team.
2. Engage in an Upscale Hobby
Engaging in an upscale hobby is an excellent way to connect with high-net-worth individuals who share similar interests. For example, if a Realtor is passionate about golf, joining a high-end golf club can provide an opportunity to connect with high-net-worth individuals who are also passionate about golf.
Engaging in an upscale hobby can also help realtors understand the lifestyle and preferences of high- net-worth individuals. By understanding their interests and preferences, realtors can better understand what their clients are looking for in a luxury property and tailor their services accordingly.
3. Post Luxury Homes on IG Daily
Social media is an incredibly powerful tool for real estate agents, especially when it comes to luxury real estate. Posting luxury homes on Instagram daily can help realtors increase their visibility and exposure to luxury listings.
When posting on Instagram, it’s important to have a strong social media presence and an eye for visually appealing content. High-quality images and engaging captions can help capture the attention of potential buyers and drive traffic to a realtor’s listings.
Check out @modernchicagohomes on Instagram for inspiration
4. Create Long-Form YouTube Content Weekly
Creating long-form YouTube content is an excellent way to position oneself as a thought leader in the luxury real estate industry. By providing in-depth information and insights on luxury real estate topics, realtors can establish themselves as experts in the field and gain the trust of potential clients.
When creating YouTube content, it’s important to have strong communication and presentation skills. Realtors should be able to provide valuable insights and advice on luxury real estate topics, backed up by research and analysis.
5. Participate (Genuinely) in Charity Functions
Participating in charity functions is an excellent way to build relationships with high-net-worth individuals who are passionate about giving back to their community.
Charity functions provide an opportunity to network and build meaningful connections with potential clients.
However, it’s essential to participate genuinely in charity functions.
Clients can easily spot insincere attempts to build relationships, and this can damage a realtor’s reputation.
6. Earn Luxury RE Designations (LHC, CLHMS, ALHS)
Earning luxury real estate designations is an excellent way to demonstrate expertise and knowledge in the luxury real estate market.
Designations such as:
-
Luxury Home Council (LHC)
-
Certified Luxury Home Marketing Specialist (CLHMS)
-
Accredited Luxury Home Specialist (ALHS)
When earning luxury real estate designations, it’s important to choose designations that are recognized and respected in the industry.
Share across social your new designations!
7. Teach Wealthy People Topics (1031, Zoning, etc.)
Teaching about wealthy people topics is an excellent way to establish oneself as an expert in the luxury real estate market.
Topics such as:
When teaching about wealthy people topics, it’s essential to have strong communication and presentation skills. Realtors should be able to explain complex topics in a clear and concise manner, backed up by research and analysis.
And… if nothing else, watch a lot of Million Dollar Listing episodes- LA is my favorite! Ha!
Message me directly for a complete guide on how to build your Luxury Real Estate business!
Let’s Go!
xo- KG