Instagram For Realtors
Instagram for selling houses? Yes, and here’s why. When you post on Instagram, another social media source, you are creating content that builds your brand that can help translate into potential leads. Instagram should be utilized slightly different than Facebook. Here, it is about aesthetics. Meaning, you are promoting a local lifestyle that caters to the types of homes and areas that you normally sell in. Not only are you helping yourself with building your brand but you’re also helping the community by showcasing how amazing your local community is.
Share local profiles.
A lot of accounts are public, so following and interacting with local profiles is not difficult and can often promote working together. Say, you are in an area that allows open houses and you want to utilize some tasty goods from a local business, when you post how beautiful the home is that you’re selling, you can also showcase the treats and tag the business. In turn, many businesses will post either on their story or make their own post, tagging your profile and opening up you to their followers too.
Use videos.
Video is the best source of content – especially beautiful things being showcased. Use Instagram Stories to post an informal teaser of a particular part of a home or post your professional videos on IGTV. Instagram algorithms will put videos and pictures on peoples feed when they search for content dependent on the learned behavior and public profile types associated with that person – meaning, your content can be seen even more in public spaces. But, make sure you have a phone that has a high-quality camera!
Tell a cohesive story with your visuals.
As The Close mentions, “treat you Instagram as an Inbound Marketing Channel” for non-boosted posts. You should be utilizing Instagram to showcase why a prospective seller should hire you to sell their home. Meaning, it should be a healthy mix of the beautiful homes you’re selling, aerial views of the home you just sold with your branding on it, pictures of your family and/or team and activities that you enjoy in relation to what you do in the community.
Pay attention to your color palette when posting and make sure that your posts are cohesive. You’ll want to think about your brand colors and visual style – are you more minimalistic or love color and prints? It’s totally okay to remove posts that do not match with the latest items you posted.
Additionally, make sure to stay consistent with fonts when you do overlays on your photos and videos. It is important from a brand consistency to use the same type of font that is on your website and other marketing material.
Post often.
Posting regularly is a must! Buffer.com posted, “A study by Union Metrics found that most brands post to Instagram daily. In fact, the average was 1.5 posts per day. The study also found — and this was really interesting — that there was no correlation between increased frequency and lower engagement, meaning brands that posted more than twice per day didn’t see any ill effects.”
Lastly, watch what posts do better than others with likes, comments, and try to keep consistent with what works best for your engagement!
Happy posting!
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